Death won't stop telemarketers, but $1 will

[PrincessPerky]

NEW YORK (AP) — The nation's largest direct marketing group set up a registry Thursday to remove dead people from its telemarketing, e-mail and direct mail lists — for $1.

The Direct Marketing Association, which has more than 5,200 members in the United States and 44 other countries, said its Deceased Do-Not-Contact list was designed to help families dealing with the loss of a loved one.

"The DMA recognizes how emotionally and logistically difficult the process of handling someone's final affairs can be," Pat Kachura, the group's senior vice president for ethics and consumer affairs, said in a statement.

The organization said the $1 fee was for credit card verification and was designed to prevent fraud.

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