Theme Park Discounts

[jeffrey]

Theme-park-bound bargain seekers would be wise to spend some time surfing online before they get in line at the parks this summer. A growing number of these attractions now allow customers to print e-tickets at home with hefty discounts off the gate price, in part to spur attendance that has slackened in recent years.

After boom times in the late 1990s, theme park attendance began to wane, with an overall decline of about 4% over the past few years at North America's 50 most-visited establishments, says James Zoltak, editor of Amusement Business.

Discounting isn't new to an industry that has long partnered with other commercial enterprises, such as soft drink companies, to offer deals. But e-ticketing adds a new dimension that not only brings savings but convenience as well, since it allows visitors to bypass the line at the gate... [read more at usatoday.com]