Pepsi 12 Packs Turning to Pepsi 8 Packs: Same Price

[jeffrey]

[i]During your last trip to the grocery store, you may have noticed a few changes in the soft drink aisle. If you're a fan of Pepsi, Mug Root Beer, Sierra Mist, Mountain Dew, or Dr. Pepper, you probably already know what I'm talking about.

Pepsi Bottling Group has officially applied the "smaller is better" philosophy to its packaging. The 12-pack we've all become accustomed to has been temporarily phased-out and replaced by an 8-pack in 20% of America's stores, including the state of Florida, my home state.

Pepsi claims higher prices for energy and food combined to raise expenses by 11%. They're betting the 8-pack will appear as a better value to consumers. Who does Pepsi think they're fooling?

Pepsi Tests New 8-pack to See if Smaller is Better

[simpleyme]

uggg.... I work at a small store people will be so mad at ME for this

customers are mean and vile when you change their products !

[michaelo]

Originally Posted by jeffrey

[i]During your last trip to the grocery store, you may have noticed a few changes in the soft drink aisle. If you're a fan of Pepsi, Mug Root Beer, Sierra Mist, Mountain Dew, or Dr. Pepper, you probably already know what I'm talking about.

Pepsi Bottling Group has officially applied the "smaller is better" philosophy to its packaging. The 12-pack we've all become accustomed to has been temporarily phased-out and replaced by an 8-pack in 20% of America's stores, including the state of Florida, my home state.

Pepsi claims higher prices for energy and food combined to raise expenses by 11%. They're betting the 8-pack will appear as a better value to consumers. Who does Pepsi think they're fooling?

Pepsi Tests New 8-pack to See if Smaller is Better

They're not fooling anyone here! I have not seen these 8-packs, but I suppose they will be cube-shaped to help confuse consumers. There may be an initial drop in the apparent price, but I bet the cost per ounce will be a bit more (at least eventually).

Once the test markets get used to that, maybe they will switch to the 11.6 oz. can; thinking no one will notice.

BUT...in all reality, it doesn't matter to my family because we don't buy soda.

Originally Posted by simpleyme

uggg.... I work at a small store people will be so mad at ME for this

customers are mean and vile when you change their products !

As I metioned in another thread, DW works at a gas station. She heard all kinds of things when gas first started going way up in price. Like it was her fault or like she had any control over prices. Of course, those who complained the loudest were the ones who were spending many, many times more on their bottled water!

I asked her the other day if people have been nicer to her now that prices have come down. I'm sure you can guess the answer.

~michaelo

[PetMom]

Our local tv station is having a running story about how the manufacturers are not having to increase prices they are just decreasing amount we get.

They can be quite sneaky.

Look at a jar of peanut butter. Turn it upside down. That little indentation that has always been little has now gotten deeper. Less product to consumer = more profit for them - and we are not even aware of it.

Seems our price books should be paying more attention to units/measurement of product than actual price of product.
I rarely paid attention to amount - now that can downshift more
quickly and sneakily.

[sweeps]

Also I just saw the definition of a "case" is now 20 cans. SuperTarget had a case of 20 cans of Coke for $6. Ouch.