09-17-2008, 10:18 AM
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Hopeless Optimist
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Join Date: Oct 2005
Posts: 5,170
Points: 27012.30
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I'm skeptical, but if this part is true, this would be a big deal:
Quote:
Shaping Generation Y
Consumers in their 20s may be most affected by the shift to simplicity. In focus group research for her upcoming book on Generation Y, consumer psychologist Kit Yarrow has found growing interest in secondhand stores. Young shoppers tell her that it's a "way to get new stuff without creating stuff," she says.
And because consumers often learn their lifetime shopping habits during their developmental years, Mandy Putnam, a vice president at TNS Retail Forward, a market research company, says members of Generation Y may be permanently shaped by today's lessons in austerity, much as their great-grandparents were by the Great Depression.
There's also an environmental component, says personal-finance guru David Bach. "I just sat at the kitchen table with my 5-year-old son talking about 'reduce, reuse, recycle' -- I couldn't have told you that at 5," Bach says. He recently wrote "Go Green, Live Rich," which focuses on how helping the Earth can coincide with smart financial choices, such as avoiding bottled water and starting a vegetable garden.
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