Discover Brighter - An Honest Credit Card Ad?

[jeffrey]

Ad on youtube:

YouTube - Discover® Card Brighter

We don't expect every commercial we see to be on the creative cutting edge. But if that's not the case, it's sure nice to come across a spot that is at least talking in clear, straightforward English to consumers about topics such as spending and saving money wisely.

Yes, while we were watching Riverwoods-based Discover Card's new commercial called "Brighter" from the Martin Agency in Richmond, Va., we were amazed to find out just how struck we were by its simple, plain-talking ways.

The work shouldn't have had that kind of impact on us, but it did because so many commercials today are all about screaming at us or bombarding us with juvenile humor or just plain boring us because we can't figure out what they are trying to achieve...

Simple yet very, very effective :: CHICAGO SUN-TIMES :: Lewis Lazare

[Joan.of.the.Arch]

I saw that commercial a couple nights ago but was not favorably impressed. I smirked and sarcastically said, "Yeah, right. Saving--that's exactly what they want us to do." Yammer, yammer, yammer--- it is just more marketing to make us feel vaguely wholesome, happy connotations with their credit card.