
06-03-2008, 12:36 PM
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Hopeless Optimist
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Auctions on eBay: A Dying Breed
Bruce Hershenson, who auctions vintage posters online, is hanging up his eBay gavel. For almost a decade, Hershenson's business epitomized the e-commerce that made eBay famous. He sold rare, collectible, sometimes kitschy memorabilia in online auctions that had a starting bid of 99%. But as the business of buying and selling over the Internet has matured, the thrill and novelty of auctions have given way to the convenience of one-click purchases. Hershenson will hold his last eBay auction June 3. "The auctions are nothing like what they once were," he says. "They won't ever come back."
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