Women In Bikinis Make Men Spend Stupidly - On Everything

[jeffrey]

Men may want to be aware of bikinis' effects on their bank accounts and waistlines.

"After they touched a bra, men are more likely to be content with a smaller immediate monetary reward," writes Bram Van den Bergh, one of the study's authors. "Prior exposure to sexy stimuli may influence the choice between chocolate cake or fruit for dessert."

Women In Bikinis Make Men Spend Stupidly - On Everything | Scientific Blogging