The $300,000 Watch That Doesn’t Tell Time

[jeffrey]

A $300,000 watch? Luxury. A $300,000 watch that doesn’t tell time — and that sells out? Pure genius.

According to several news reports flagged by my friends at Luxist, Swiss watchmaker Romain Jerome just launched the “Day&Night” watch. The watch won’t tell you what time it is. That’s so yesterday. But it does tell you whether it’s day or night -- helpful, I guess, for billionaire types who can’t afford windows.

As the company’s Web site boasts: “With no display for the hours, minutes or seconds, the Day&Night offers a new way of measuring time, splitting the universe of time into two fundamentally opposing sections: day versus night.”

The Wealth Report - WSJ.com : The $300,000 Watch That Doesn't Tell Time

[Broken Arrow]

Hilarious on several levels.

[cindyg86]

Kind of an interesting idea. Although I'm not sure why someone would need a watch to tell between day and night.

I think people are highly stressed upon time so this may be a way for people to "slow down" and enjoy things.

[cptacek]

What the ?

[sidney7]

lol like you really need a watch to simply say if its day or night. i swear these ultra rich have way too much money than what's good for them. think how many people they could help with that 300k? do they really need a watch that doesnt tell the time? insanity!

[mishi07]

That just might be the most ridiculous luxury item I've seen. O_O Its a collector's item though, so it might make sense to those with money to burn.

[psaysofavril]

So much money..................so little brain!