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Can you imagine what ING's rates will be like tomorrow?
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The ShoreBank landing page and the home site for ShoreBank both still show 5.00% APY as of 10:27 PM EST tonight January 31st.
Could you please share where you obtained that information? |
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I got from ShoreBank Email
Dear ShoreBank Direct Applicant, As you know, the Federal Reserve has been cutting rates. In line with this new environment, ShoreBank is lowering the interest rate on the online high-yield savings account. We wanted to let you know that as of February 1, 2008, our high-yield savings account will earn 4.15% APY*. The ShoreBank high-yield savings account continues to offer an unbeatable combination: a competitive rate, the convenience of 24-hour online banking, the security of FDIC insurance, and the knowledge that your deposits are funding initiatives like the Rescue Loan Program, which helps homeowners like Chicago’s Villareal family avoid foreclosure by replacing their adjustable-rate mortgages with fixed-rate loans that save them hundreds of dollars a month. As a customer of ShoreBank, you make a positive impact, every day. We want you to know what is happening with your money. We will continue to update you regularly on changes affecting your account and on the impact that your dollars are having in communities around the country. Thank you for choosing ShoreBank! The Team at ShoreBank Direct ShoreBank Direct PO Box 497837 Chicago, IL 60649-7837 1-888-864-HYSA (4972) Member FDIC *The Annual Percentage Yield (APY) is effective as of February 1, 2008, and is subject to change without notice. APY is valid only with a ShoreBank online high-yield savings account. Fees could reduce earnings on the account. A minimum balance of $1.00 is required to open the account and obtain the stated APY. |
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But now it seems that they are always one of the lowest offerings any time I look at rates. I wonder why they always seem to be outpaced by nearly every other bank? Because they are a foreign bank? |
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Apparently, most of their customers are content to accept the lower rate. Also, they still spend quite a bit advertising on TV and in magazines. This, coupled with the bonus money they offer for sign-ups, must provide them with enough influx of new customers. On another forum, some of the members actually get miffed if you suggest that ING is a poor choice among the online savings options. Part of this is because some of these people make quite a bit of scratch from referring others but, most likely, the majority of these folks are simply brand-loyal, for whatever reason. For the record, I have no problem if someone prefers ING or has an account there and doesn't want to hassle with changing. That's their decision. I only suggest that, for people who do not have an account and/or are looking for a new online savings account, that ING is clearly not a top choice. |
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