As someone whose seasonal job at a farm stand just ended, I'd also say that sometimes it IS the customer who makes the error.
I had someone show up with a pie pumpkin and demand the carving pumpkin price. The pie pumpkins were .24 a lb. more than the carving pumpkins. I knew what she had, and where she got it, but she was going to fight me to death over it, and so I gave her the cheaper price.
That sort of thing seems to happen most often with folks who count every penny. I sympathize, but it is possible that sometimes you might (or I for that matter!) read the signs incorrectly. Before you get really positive the cashier is trying to gyp you or doesn't know the product you're buying, please go back and double check the sign. More than once when I've done this as a customer, the error has been MY fault.
I try to stop BEFORE I leave the market and read my receipt. Like most of us, I've found errors and miskeys, and had to go to customer service to get them fixed. (The last time we went to the market, we were being charged for two 1/2 gallons of milk, we'd only gotten one. That one I caught at the cashier.)
But before I go complain, I reread the signs. Frequently, if I'm wrong, I simply return the item I bought, Sometimes, the cashier/scanner was wrong and I get it for the correct price. But about 1 in 3 times, I'm the guilty party, not the store.
Judi
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They were not happy that I did pick it up I would think, so how many others had gone through paying full price. 
