Less is more

[terry1156]

I heard the perfect advertising campaign today for cereal if you really want to get ripped off. They were explaining how "less was more" in that a smaller portion was healthier and more nutricious for you. Of course, this new healthiness cost the same as their previous bigger sized individual packets. So you pay the same amount for less and this is supposed to be good for you. You have to hand it to advertisers. When you're shopping, pay close attention to price per unit as I'm sure this trend will continue.

[amomof4]

The tortilla companies think less is more too. Either that or they think that 10 is a dozen.

[soiltiller]

Saw the same on a bottle of hair product...in big letters 'new shape bottle' but they failed to add it held 4 oz. less! It was the same price as the former, one of which I found tucked into the back of the shelf and promptly bought.

[Tree0164]

Watch the price per oz.

Most assume the larger box will be cheaper per serving, that is not always the case.

[Beeba]

Most people don't realize there's less in the bottle. They fall for the gimmicks that these companies use. It's called hidden inflation. People just keep buying what they normally do and pay the usual prices. They just now have to buy the product more often because they go through it so much faster.

[mjrube94]

Has anyone noticed that they changed the size of ice cream cartons? They used to be 1/2 gallons and are now 1.75 liters (or something like that). I'm not too swift with the conversion (which is probably why they did that!) but I can tell they're definitely smaller, and cost the same amount!!!

[miclason]

Definetely (sp?) smaller!...one gallon is 5 liters, so 1/2 gallon is 2.5 liters...