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Originally Posted by Mathew Green
People who are in the business of selling things don't need 'resell rights' they just buy the product wholesale and sell it retail. No rights involved.
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That may be true with regard to physical objects, but resell rights are common in the world of intellectual property.
My husband and I have done some writing, and generally we sell only specific rights to a particular "product" (e.g. article, story, etc.). I would only rarely sell the resale rights to an article (and the buyer would have to compensate me at a good rate) - I want to be able to control publication myself.
But that's in the case of traditional (paper and ink) markets. These days, the internet has changed things, and with items such as e-books, resale rights are commonly sold - basically, some would pay a fee to me for the right to resell (and charge for) my intellectual property. Note that I still retain the copyright - the resale rights don't change that - and that by selling the resale rights I can also put certain stipulations on how those rights are exercised (for example, I may state that my product not be resold on sites that contain pornography). If someone wants complete control of the the property, they would have to buy out the copyright in toto.
Sometimes resale rights are done as an affiliate system - where I might get paid as a percentage of the reseller's sales; sometimes it is a flat fee up front. In any circumstance, it is important for both the creator of the material and the reseller to be absolutely clear with exactly what rights are being sold, how the material may be distributed, and what rights are being retained by the creator. It can get quite complicated.
Jackie