Coupon Month Guessing Game #2

[flash]

It's time for another guessing game!

How much does the average newspaper insert coupon cost IN TOTAL (to the manufacturer)



Whoever comes the closest without going over, by Sunday, September 10, 3 pm EDT, gets 100 coupons and a choice of free product coupons!

It will take some thought to come up with the TOTAL, but all the information you need is at www.grocerycouponguide.com


Just a reminder, the current list of free product coupons is:

Updated the Free Coupon List...

CONTEST GIVEWAYS

FREE products:
(2) A+D Diaper Rash Product (NTE $3), 4/30/07
(1) Armstrong or Brite floor cleaner, NTE $4.50, 8/31/07
(3) Barber Food Entrees, NTE $5.99, 3/31/07
(1) Captain’s Cut, any one free item, NTE $6.99, no expiration
(1) Country Bob’s All Purpose Sauce, 13 oz., 3/1/07
(2) DampRid, one free DampRid or Odor Genie item, NTE $5.59, 12/31/07
(2) Daisy sour cream, free any size, NTE $2.29, no expiration
(1) Dove Energy Glow Lotion, up to 6.7 oz, NTE $6.49, 6/30/07
(1) Dove Hair Care, any product, NTE $5.99, 6/30/07
(1) Earthbound Farm organic, free any product, NTE $5.99, 12/31/07
(3) Fresh Express, free any packaged salad, NTE $3.99, DND, 12/31/06
(3) Good Humor, Breyers, Klondike, or Popsicle product, any one free, NTE $6, 3/31/07
(2) Guiltless Gourmet, free any product, 12/31/06
(4) Healthy Choice, free one Frozen Healthy Choice Product, NTE $5.29, 8/31/07
(2) Kashi, free box any product, NTE $4, 12/31/06
(3) Lean Cuisine, any one, NTE $3.49, 2/28/07
(1) McCain Frozen Potato product, one free, any, NTE $3.99, DND, 6/30/07
(1) McCain Premium Gold Crisp Product, one free, any, NTE $3.99, DND, 6/30/07
(1) McCain Roasters, one free, any, NTE $3.99, DND, 6/30/07
(1) McCain Smiles, one free, any, NTE $3.99, DND, 6/30/07
(1) Natural Valley Granola Bars, free one box any, 9/1/07
(1) NatureMade vitamin, any NTE $7, redeem at CVS
(2) Olivio, free any product, NTE $2.30, 12/31/06
(5) Olivio, free any product, NTE $2.30, 12/31/07
(1) Organic Valley, any one diary product, NTE $8, 3/31/07
(1) Oust any Fan Refill or 10 oz. Air Sanitizer, NTE $4, 8/31/07
(1) Pledge, free up to $4.50, DND, 8/31/06
(2) Pictsweet, any 12 – 16 oz. package frozen vegetables, 12-31-06
(1) ReadyPac, any produce item, NTE $3.99, 12/31/06
(2) Scurbbing Bubbles Fresh Brush Starter Kit, NTE $4, 8/31/07
(2) Silk, FREE Half Gallon or Quart, NTE $4.29, 12/31/06
(1) Tyson, any package of Tyson fresh chicken (NTE $3), 12/31/07
(1) Windex, NTE $3.50, Windex glass or multi-task cleaner, Windex Wipes or Windex Dry Microfiber Cloths, 8/31/07

[lrjohnson]

Three and a half cents.

[flash]

Aw, you aren't even trying!

[jodi]

I see where LRJohnson is coming from...but I guess you are asking for the TOTAL amount of all newspaper inserts? If so, it would be more like $226,320, if I figured right. Maybe?

[flash]

Let's say KRAFT prints one coupon and distributes it in all the newspapers and some people use them...how much do they spend? We have some articles on this

[LuxLiving]

To advertise them? Or to pay back the grocer? Or both combined?

[jodi]

Hmmm...I must not be getting this. How can we say how much is spent unless we know how many coupons are redeemed?
But here's my answer anyway...(can I guess again? I was misreading the question)
Each coupon costs $.0032 to print. Then they have to pay the store $.08 when the coupon is redeemed. Therefore, the cost for redeemed coupons is $.0832 per coupon, and for unredeemed is $.0032.
But I'm not sure I can take this any further without knowing how many papers the coupon is printed in (I have only found figures for one advertiser) or how many coupons are redeemed.

[bdarling1963]

$770,000 - hope I'm correct, it took forever to find it

[flash]

contest ends tomorrow...so here is a hint...check my coupon blogs towards late July/Early August...

TOTAL COST TO A COMPANY for everything, say "one" 50 cent coupon, but printed in the average number of papers in the average markets with the average redemption rate...

Another clue...it's TINY for a BIG company like Kraft, but it's oppressively HUGE for a small company.

[bdarling1963]

OK, I'm totally obsessing about this now.
New guess - $ 0.0005 B

[lrjohnson]

"Less than 500,000" or less than .0005B......Does the "less than" help me here?

[flash]

Originally Posted by lrjohnson

"Less than 500,000" or less than .0005B......Does the "less than" help me here?

Yes, the average total cost to provide a coupon in Sunday's inserts is less than 500,000. Quoting me is close enough Claim your prize! (email to info@savingadvice.com or couponcontest@savingadvice.com)

[tammers78]

i think the average is about $32,000