Capitalizing on 'Anti-V Day'

[PrincessPerky]

Sensing a growing trend - and more potential customers - American Greetings has started a new line of expressions for lovers who'd rather be big goofs than big flirts. There are cards for singles not struck by Cupid's arrow and those with general disdain for Feb. 14, too.

From night club parties to bar-hopping bus tours for singles - and plenty of purposely loveless merchandise to go along with them - the anti-Valentine's Day crowd is proving to be an opportunity for some businesses.
For everyone, Valentine's Day isn't just about hearts and roses," said Alana Campana, Valentine's Day program manager at Cleveland-based American Greetings. "It's really an unmet market."

And potentially huge.

Valentine's Day is the second-biggest holiday behind Christmas for card makers, with 190 million valentines - 85 percent bought by women - being sent each year, excluding classroom exchanges, Campana said.

So marketers saw an opening when the U.S. Census Bureau reported earlier this year that 51 percent, or 61 million, of the nation's women are single, outnumbering married females for the first time. more here

[Broken Arrow]

I'm not against Valentine's Day, but it certainly is kind of a bummer when you're single. So, I'm glad that they're taking this kind of tact.

[shelbylovesmelby]

I think that would be a neat idea especially for maybe the younger set (teens-college) who aren't dating but want to celebrate among friends.