Chrysler Superbowl ad under fire from the right

[bjl584]

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Watch the ad for yourself and see what you think.

[kork13]

Personally, I don't see a problem with it. Take it at face value (politics aside), it draws on the American spirit to say about Chrysler and the bunch "We're coming back." And if you look at the cars detroit is producing and designing, and also their recent sales (which have picked up significantly), I think it's a valid statement of hope and optimism for the company.

I'm no democrat, though not exactly republican either. I don't support Obama's policies, though I don't hate him. I honestly think that people are just overly touchy about their political sensibilities, particularly with it being an election year.

[bjl584]

Here's an update to this story.

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[elessar78]

I thought it was a great, transcendent ad. The 20th century was widely known as the "American Century". And here we are, at the dawn of the 21st and we're on the ropes. We've just had the Great Recession, our economic engine (Real Estate) is in the doldrums, our credit rating was cut, China (and the other BRICs) is on the rise, our military is overextended, and there's a lot of political infighting at home. In short, it's not a good start for us.

I was reading a book not long ago about the Industrial revolution and the magnates like Rockefeller, Carnegie, Vanderbilt, JP Morgan. At that time, the world looked to America and we were a bastion for innovation. In a way, we've lost that.

This ad, on the most superficial level, was selling cars. That's it. Dig a little deeper and it's a nice, inspiring message. Is it half-time or is it the 4th quarter?

People can argue of what's there and what isn't there. Eastwood can deny what was meant or wasn't, but that's the beauty of communication—there's always more to it than what was said. Most likely the creators didn't intend for the bailouts to be a message, but if that's what it evokes from a certain segment then it's there.

Like it, or hate it—the worst thing you can do as an advertiser is to create something no one cares about.

[Joan.of.the.Arch]

Mostly, I just think of the ad, "ho-hum." No big deal. Take it or leave it. It's a genre ad, something expected to be done every now and then.

For those who listen to Prairie Home Companion, you recognize the format, no? "Ketchup....Ketchup...."

A Prairie Home Companion, November 8, 2008: "Catchup" script - YouTube