Marketing Basics

[davidpeter]

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Marketing Basics for the Small Business

The essence of marketing is to understand you customers' needs and develop a plan that surrounds those needs to create your offers. Let's face it anyone that has a business has a need and desire to grow their business. The most effective way to grow and expand your business is by focusing on organic growth.

You can increase organic growth in four different ways. They are:

* Acquire more customers
* Persuade each customer to buy more products
* Persuade each customer to buy more expensive products or up selling each customer
* Persuade each customer to buy more profitable products

All four of these increase your revenue and profit. Let me encourage you to focus on the first which is to acquire more customers. Why? By acquiring more customers you increase your customer base and your revenues then come from a larger base.

How can you use marketing to acquire more customers?

* Create a strategic plan and spend time researching and planning.
* Guide your product development to reach out to customers you aren't currently attracting.
* Price your products and services competitively.
* Develop your message and materials based on solution marketing.