[disneysteve]

I've read two articles recently discussing how senior discounts are gradually being reduced or eliminated. Seniors are a rapidly growing demographic who, as a group, have a tremendous amount of disposable income. So companies have come to realize they are giving their biggest discounts to their richest customers, which really doesn't make good business sense. Airlines have cut back. Hotels are starting to. Some stores, as well. It seems that particularly the travel industry is realizing that seniors have more money and do more traveling than other groups.