[TBH]

What a great thread, sakigt.

I buy organic, especially animal products, but I'm pretty inconsistent about it.

I will pay more for books if necessary in order to support my local neighborhood bookstore rather than a big chain. I used to be fanatical about only shopping in independent bookstores, but now I buy so much online that I end up occasionally buying from Amazon etc.

In general, I'll pay more if I can swing it if it means supporting a local neighborhood business rather than a big corporate chain. I live in a big city but my neighborhood is very close-knit so it's likely that I'm supporting someone I actually know personally if I buy local.

I also assume that my socially responsible investing practices may mean lower returns, and I'm okay with that within reason.