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Originally Posted by mbhunter
But it's not the packaging that makes one product taste better than the other. It's the ingredients and processing that go into the product.
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I think the point was that the fancy packaging, licensed characters, etc., are part of what make the brand name cost more. And just because it has a fancy box, doesn't make it a better or tastier product.
We buy plenty of store brand items, some of which we actually prefer to the brand name version.