[flash]

There are quite a few sites that are fairly good at matching up current newspaper insert coupons with local sales. In my experience, though, you get the best deals when you make your own list, and then match your own coupons against it. If you have non-insert coupons, sorted, going through them to match up your own reminds you of what you have, and keeps you thinking.

I liked the Grocery Game the first few weeks I was getting back into couponing and saving. But in the long run, it cost me quite a bit, as I trusted their unadvertised sales, which were rung up at full price at the register YIKES and I needed to start my own price book. For me, it's a mental thing, knowing what the standard prices are of things I use. Other people keep a spreadsheet or their own method to know what a good price is.

My favorite is actually to use the stores online ad, as you can usually make and print your shopping list directly, online often includes info on the regular price or savings, and it prints out a list organized into the stores sections, so all the refrigerated/dairy is together, etc. If you organize your coupons similarly, it's quick to find your coupons and get through the store.