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Rob, you're correct. There can be additional pages, additional coupons, differences in coupon value, and even which insert magazines the newspapers subscribe too. It all depends upon where the manufacturer is targeting their promotions, and the couponing practices in the local area. Several of the manufacturers have set up information on their web sites to allow you to find the newspaper that has the coupons you want, but the sites are only active during weeks the manufacturer is running specific advertisements.