Seems like Toyota is going to take a huge PR hit. I read in the Washington Post today that investigators have found dishonesty and cover ups in terms of the extent of the purpose of the recall. I think someone mentioned it already on this thread, but what wasn't said that was that Toyota was being sneaky about it.
If so, this is going to be another one of those cases where the cover up actually worsens the effect than just out right admitting the mistake(s). Even sadder in this case, because Toyota had such a sterling reputation and brand recognition.
In the bigger picture, it's a bad time for this to come out because of a resurgent Ford Motor Co., who seems to be making better and better cars (the new Taurus and Fusion recently caught my eye) and have been getting good reviews.
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