The word "budget" simply has too many negative connotations. Although it's a bit cheesy, I'll usually describe my budget as an "optimization plan" or even a "target spending summary." It really is a budget, but I don't use it to limit my spending. I use it as a tool to build wealth & ensure that I'm spending my money on the things I enjoy most.
P.S. Do we get some kind of prize for helping you develop a marketing campaign for your site?
