In my town - the way it is physically laid out? The main traffic flow is by Walmart and K-Mart is now off the beaten path. The Walmart parking lot is always full and K-Mart's is generally very sparsely populated. Prices compare fairly well, IMHO. Of course, SuperWalmart's with their whole grocery component make it the shopping choice for many. I personally prefer the smaller crowd. On a normal day, w/less 'elbows' and 'rude shoppers' and 'the pajama parade', sees me shopping way more often at K-Mart than it does at Walmart. FYI, our K-Mart has about 2-3 aisles of food nowdays with a cooler for dairy products and such. A 20% discount on top because Hubster's currently unemployed? Even better. Therefore, I'm assuming such a discount would drive consumers who would not normally shop K-Mart to give it ample consideration and possibly decide to deviate from their norm and ramble on down to the local BigK to give them a chance at earning said consumer's dollars. Caveats - a fairly decent variety to be found, and not as many workers as they once had. IMHO, worth giving them a go.
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