I decrease the size of my WANT list.
Putting them on a real list actually helps - if you put it there and walk away - being prepared to go back and check the list after a set period of time. After a while, you look back at the list and it's full of things you don't remember wanting at all and seem silly to you now.
Over time you realize a lot of what you want is just more flotsam to have to take care of or dispose of later - often at a cost of either time or money or both and you start reducing your spending on mere Wants, and rev up the real Desires list, but only after checking that all the Needs are taken care of first.
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