I have heard of companies needing bloggers to blog for them. But it seems as if the blog market might be saturated now and companies are more interested in twitter and facebook. When companies hired for bloggers they wanted to view an established blog for examples of the writing and style.
Some bloggers make money from ads placed on their blogs but this tends to not pay as much as they thought.
And the high fee you mention that writers can make - is that quote from an online writing course?
You have to be cautious of what some schools or instuctors might claim you will make if you complete their course.
An e-book. I don't know about that - might be some software you purchase, you would have to know how to do the Paypal and credit card payments and you would be have to be alert to others taking your ebook and selling it as their own.
This would also require a lot of promoting your e book and getting buyers to your website.
I had noticed some people selling little instruction booklets as a part of ebay - an antique dealer selling an ebook on caring for antiques.
But some of the instruction ebay ebooks were free that somehow promoted their ebay business - such as how to make a certain item and the writer just happens to sell those items.
People are making some money writing on the internet - it is just very competitive and you have to be careful of not spending money on some program that is making it all sound lucrative and easy.
You might want to check out writers' forums for tips on how they are making money, writing technique and free tutorials.
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