To me, it comes down to my budget. I try to get the most quality I can out of every dollar I spend, but I determine what I can spend first by looking at my budget and what I can afford. For example, I want to buy a new tv so I look at my budget to see what I can afford and then begin shopping for the absolute best quality tv I can find within my budget.
I think people have to align their values with their budget in order to determine what they should spend big on--whether it be eating healthy or wearing the newest trend.
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