If you look at the dollar savings on the coupons or storecards, it will not actually tell you how much you saved in all cases. You have to first decide whether you would have bought the item at all, without coupon or storecard. Then you have to figure out what the generic would have cost, or making from scratch. If I compare the cost to generic, or not buying it all all on my club card, I may be saving some money, but not at all what my receipt says.
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