I also find it useful to talk turkey with printed info in your back pocket from prior research. Only pull it out when you need to. It also helps if you have called the dealer or emailed them ahead of time about the car. Then they think you're serious and will wheel and deal.
Above all, be prepared to STAND UP and leave when they get all "my manager says we can't go any lower" on you. You may not make it out of the parking lot. If you do, you will get a nice vmail or email on your way home. When that happens, you've got yourself a deal!
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