Re: Do you shop at Whole Foods?
I've never shopped at Whole Foods regularly, so I can't really say that much about their prices in general.
When I have shopped at Whole Foods, it was because I knew I needed a specific thing, or specific selection - like a lot of selection for seafood. My experience is that they tend to have a really good fruit/veggie section, and great selection of seafood and other meats. However, they seem to be more expensive in packaged foods and non food stuffs (which is why I tend to not shop there).
As far as being built is "affluent" areas, I'm not sure about their market nationwide - but the Whole Foods here is in kind of a weird little neighborhood that's more of a 'passing through to get somewhere else' than it is even close to an affluent area. I think they're just giving peole what they want - the feel or shopping at a co-op or somewhere that has lot's of organic and vegetarian items without having to actually do any work of a co-op.
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