I'm finding it fascinating how low some of these stores claim they are going on slashing prices...it's so easy to fall for the gimmick of buying it because it's on sale...it's our middle class mindset...we like to brag about a "deal" we get.
I notice Wal-Mart is really buying (or should I say selling?) this whole idea...their whole ad campaign talks about paying less for stuff: Christmas costs less at Wal-Mart or something to the effect of "Spend Less at Wal-Mart." I assume many in the buying public believe it because Wal-Mart said it. It's a good campaign.
I have a friend who truly buys into the idea of finding a deal, even if he doesn't need the item, he got it on sale so that's great. He's finding it more and more difficult to pay those credit card bills each month because his balance is getting higher and higher...
|