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Old 01-06-2009, 10:45 AM
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disneysteve disneysteve is offline
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Quote:
Originally Posted by poundwise View Post
A desperate gimmick from a troubled industry.
Or you could see it as a novel way to appeal to customers in a difficult market. The companies that will come through the recession in the best shape will be the ones that figure out new ways of doing things. Maybe this is something that will attract new customers who wouldn't normally have looked at a Hyundai. I think it is shrewd marketing.
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