I like this approach. I think so many people buy things because they are good deals and they are "saving money" when in actuality they aren't. If it wasn't a good deal, they wouldn't be buying it because many times it's something they don't even need. ie, instead of "saving $5" they are actually spending $15!
I know I'm guilty of this so I'm sure others are. I am definitely trying to curb that!
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