And I forgot...you are watching an ad on television and they show the product and it's only $19.95...and then they add, "But wait, we'll throw in _________" for a total value of $54.00 or a bigger amount. I guess the justification for that would be, "Can't pass up a deal like that." when it should be "If it's too good to be true, then it really isn't true."
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