I like Vanguard (I have both my wife's and my Roth IRAs there). Similar to T Rowe, their funds are no load, fees can be zero if you sign up for e-delivery, and expense ratios are very low. The minimums are higher than T Rowe.
However, with both of these you won't get much in the way of investment guidance (they are low cost, self-serve). If you are comfortable picking funds and managing your asset allocation yourself you should be fine doing this. In the long run you will be a lot better off if you understand the funds you are picking rather than having someone choose the investments for you.
I always recommend choosing index funds since they have the lowest expenses possible and you do not have to worry about chasing performance. For instance at Vanguard you could choose VTSMX (total stock market index), VTRIX (international value) and VISVX (small cap value) and be set for a long time, just rebalancing once a year.
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