I think the point is to sell your product for a profit:
<i>General Motors Corp. lost an average of $1,227 per vehicle in the first half of this year in North America, while cross-town rival Ford Motor Co. lost $139, according to new research from Harbour Consulting. </i> from <A HREF="http://money.cnn.com/2005/08/30/Autos/bc.autos.harbour.reut/index.htm">money.com</A>