04-27-2008, 12:09 AM
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The $300,000 Watch That Doesn’t Tell Time
A $300,000 watch? Luxury. A $300,000 watch that doesn’t tell time — and that sells out? Pure genius.
According to several news reports flagged by my friends at Luxist, Swiss watchmaker Romain Jerome just launched the “Day&Night” watch. The watch won’t tell you what time it is. That’s so yesterday. But it does tell you whether it’s day or night -- helpful, I guess, for billionaire types who can’t afford windows.
As the company’s Web site boasts: “With no display for the hours, minutes or seconds, the Day&Night offers a new way of measuring time, splitting the universe of time into two fundamentally opposing sections: day versus night.”
The Wealth Report - WSJ.com : The $300,000 Watch That Doesn't Tell Time
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