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What, as consumers, can we do? It's a capitalist economy. If you need the product and you can't get it cheaper, what are you going to do. This admin has made it clear they wouldn't investigate price gouging.

So you write to the company and tell them you know they're lying. Big deal. They know they're lying. They also know that everyone else is raising their prices and there's fat lot of good anyone can do about it.