The Albertson ad was actually advertising Tilapia for $3.99/lb and claiming that as a $4.00 savings! In my area, Tilapia shouldn't be more than $4.99/lb and Sunflower Markets has it for $3.99/lb all the time.
Obviously football weekend is the time when people become very stupid. All three of the large grocery stores ads had major markups before putting items "on sale" for the normal price. I saw only 3 loss leaders in those three ad papers combined.
Is it just me or does it seem like they are starting to do more and more markups for "sale" items?