Put it in the 401k.
A company match is free money. You can think of it as a 100% immediate return; much more than the 30% you are paying on your credit cards.
If you really do need the money before retirement, you can take a hardship withdrawal which results in taxes + 10% penalty. However, with a 100% match, this is still better than not having contributed that money to your 401k in the first place.
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