Sometimes the name brands can be cheaper than the generic ones. Many of the supermarkets have buy one get one free and if you have a coupon, that one item you buy is less. Say that you have to buy 1 item at $1.99 and you get one free; you could have a coupon for $1.00 and both of the items end up only costing you $.99.
In the newspaper coupons there are constant free products also.
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