I used to go the coupons route, but I have to be honest... I've totally been sold on getting the best prices from the flyers. You'll save 30-50% versus just 10-20% that way. Also I'm a big believer in store brands. Sometimes the store brands are inferior, but most of the time the store brand is just as good if not better than the name brand, and it's a heckuva lot cheaper.
If you can use a coupon on top of this strategy, then that's just icing on the cake.
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