I fill my and my cat's prescriptions as CVS so I'm always getting coupons for $2 or $4 off purchase, etc. Combine that with items that are on sale and coupons, I'm paying pennies for shampoo, toothpaste, etc.
As for cosmetics, I've fallen in love with the Bare Essentials line. I'm skeptical of anything I see on infomercials, but I was able to sample the product at Sephora and love it. The kit was $60, but you use so little of it each time that it will last awhile. Plus, everything is powder, so its very airport/TSA friendly.
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