I don't know about E-Trade, but I have a Fidelity account, and I can purchase a lot of different fund families without paying a transaction fee, if I hold that fund for longer than 180 days. They offer some excellent fund choices outside of Fidelity family that I can purchase without a transaction fee and with no loads (over 1,400 funds total). Granted, those don't include Vanguard and T Rowe Price funds, but there are a lot of other highly-rated funds that I can choose from. It works out well for me because I own several Fidelity funds and a few funds from other companies, which I manage in the same Fidelity account.
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