It's unethical where your neighboor is concerned, as for the company, absolutely not.
The movie analogy isn't valid, the product you're buying is one seat at a movie. Taking two seats would be unethical. Now if you watch half a movie and then switch place with your friend so he can watch the second half, not a problem. It's still one seat paid for. As for ISP, you're buying up to a maximum amount of bandwidth, or hours for dial up. How you use that bandwidth or hours is entirely up to you. If you choose to share it with someone else and it's not explicitly prohibited by the provider, then there's nothing wrong with it. Like buying a manufactured product and lend it to your friend. Do you think it's unethical whenever you lend your phone to a friend or relative to make a call? If we're going considering ethic against companies for product paid for, then every single day all of us are making some very major unethical decisions.
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