I’m terrible with coupons, but this week I managed to get get $45.48 worth of food for $3.50 — if you have a Safeway (or Safeway affiliated) grocery store near you, I will show you exactly how to do it.
This week Safeway is offering Betty Crocker Fruit Roll-Ups for $1.00 each if you [...]

There are a lot of myths when it comes to shopping, and one of the biggest is that women love to shop while men hate shopping. The truth, according to Lee Eisenberg, author of Shoptimism, is that men and women both love and hate to shop in about the same proportional numbers.
The same is [...]

Aaron Patzer, the founder of Mint.com, thinks that for 20 and 30 year olds, the major savings problem is the cost of socially going out — dinners at restaurants, drinks with friends and the daily coffee at the local coffee shop. As we get older, the savings problem becomes one of trying to impress others [...]

There is a website that is encouraging people to make one of their New Year’s Resolutions be moving their money from the large banks to community banks. They use It’s A Wonderful Life to make their point:

Here, one woman explains why she is making the change:

Do you think that this is a good financial resolution [...]

What a lot of people don’t realize is that there is a lot of research and planning to get you to spend more when you walk into a store. Lee Eisenberg,the author of “Shoptimism” says that the retail outlets are experts at playing on your emotions, your perceptions and your lack of critical reasoning.
What [...]

If you know that you are going to have your car for a long time, buying parts with a lifetime warranty can make a lot of sense, even if those parts are more expensive than others that are available. That is a lesson that can be learned from Rachel and her car named Chariot. She [...]

Have you ever wondered why the look of fast food is always so much different in the ads than it is in reality? It’s because they hire professional food make-up artists to make the food look better than it ever could in real life. This is how the commercials and print ads fool you into [...]

I love this idea as a way to physical show what it’s like to earn minimum wage in the US today. Blake Fall-Conroy put together a machine that dispenses pennies and allows any person to work for minimum wage.

The concept is simple. An individual cranks a handle on the machine and pennies drop out [...]

Dan Ariely, a professor of Behavioral Economics at Duke University, says that studies show that when people pay off loans, they pay off the small loans first rather than the loans with the highest interest rate. Studies also show that even when people have debt, they keep a lot of cash. Both of these in [...]

There is an image that the US has become an nation of shopaholics driven primarily by consumerism. Lee Eisenberg, the author of Shoptimism, believes that this is not truly the case. He sees that the average person still retains some of the frugality on which the US was founded and believes that most people that [...]