Light To Unite – Light A Virtual Candle To Donate $1
By Jeffrey Strain, November 22nd, 2006 | 2 Comments »
The third annual “Light to Unite” drive is going on to support AIDS research. By simply going to LightToUnite.org and lighting a virtual candle, Bristol-Myers Squibb will donate $1 (up to $100,000) to the National AIDS Fund. There is nothing to sign up for, there are no catches and there are no mailing lists – simply light the candle and make a difference.
Even though they’ve had over a million candles lit, BMS has capped their donation at $100,000. How deceptive. And don’t forget: Charles Heimbold, the former CEO of BMS, received $150 million in compensation in 2001.
This whole concept it thoroughly disgusting. They’re giving money to an educational organization that will provide information about treatments, etc. Ironically, BMS manufacturers drugs for HIV / AIDS treatment. Shouldn’t they be happily giving money to these type of organizations since, in the end, it’ll all come back to their own pockets many times over by drug sales? This whole concept is just a sales tactic to make BMS look good.